Louise Piëch was born in 1904 as the eldest daughter of the legendary automobile designer and inventor Ferdinand Porsche. Five years later, her brother Ferry Porsche followed.
Louise Piëch had never planned to play a major role in her father’s company. She was more interested in art, which was why she opted to study art history and painting with Josef Engelhart in Vienna, where Engelhart had been a co-founder of the Vienna Secession.
In 1928 she married lawyer Anton Piëch, who had been working for her father’s company for many years. The couple had four children and spent the war years in Zell am See in Austria
Louise Piëch headed Porsche Holding in Austria from 1952 onwards
Louise and her husband Anton Piëch having taken over the job of importing Volkswagen cars into Austria after the war, Ferry Porsche went back to Stuttgart. It was there, in 1950, with a planned series of 500 Porsche 356 cars, that he began the working of building up the most important sports car manufacturer the world has ever known.
In the next few years Louise Piëch had to endure some bitter blows of fate: in 1951, her father Ferdinand Porsche died, followed only one and a half years later by her husband Anton, who succumbed out of the blue to a heart attack.
These unhappy events finally forced Louise Piëch into taking responsibility for the company. She became one of the most important entrepreneurs in Austria. With her at the helm, Porsche Holding became the largest private company in Austria, with sales running to the billions.
Louise Piëch died in 1999 at the age of 94
At the age of 67, she retired from the operational business and became honorary chairwoman of the supervisory board and the “eminence grise” of the company headquarters in Salzburg. From then on, she also had a little more time to drive her many vehicles.
In 1999 Louise Piëch died at the blessed old age of 94. Her grave is in Zell am See, where her urn was buried in the family chapel of the Schüttgut and her brother Ferry also found his final resting place.
The 911 Carrera 4 was given a special paint job in silver violet metallic
One of the last cars she drove herself, a silver 911 Carrera 4, was now surplus to requirements and was sold shortly after her death to one of her acquaintances. This 911 Carrera 4 had a metallic violet-silver paint job and was given the Salzburg registration number “S 200”. Louise Piëch ordered this vehicle from Zuffenhausen in June 1989. The result was a true one-off, with particularly striking seats.
The 911 Carrera 4 received a special interior from Porsche Exclusive.
These were upholstered in the “Mestre 12316” fabric instead of leather. This special fabric consisted of various bright greens, shades of grey and bright reds, which blended with one another to perfection. The chairs in Louise Piëch’s Salzburg office are said to have been covered in the same material. The backs of the front seats were adorned with the finest soft Walknappa leather in mother of pearl.
Many other details in the interior, such as the gear lever cuff, the door handles and the door panels, were also covered in the mother-of-pearl Walknappa leather provided by the Roser company. At the special request of Mrs. Piëch, heron grey Walknappa leather was also used on the defrost channel bezel, the instrument surrounds, the bezel trim and the steering column cladding. The leather accessories give the interior of this unique 911 Carrera 4 a fragrance all of its own.
Quite by chance, the current owner, Dr. Clemens Frigge, even met Louise Piëch personally in the Porsche Museum at the beginning of the nineties.
In our new book about the Porsche 964, you can read all the details about Louise Piech’s 911 Carrera 4 and the interview with Dr. Clemens Frigge.
On November 30, 2021, Berlin Motor Books will publish „PORSCHE 964 THE BOOK 1989–1994" in a limited edition of 1994 copies.
Special features in this book
- Detailed purchasing advice and price trends
- Extensive information about special models and prototypes
- Unpublished documents and photographs from the historic Porsche archives